The Sandbox, a popular decentralized gaming virtual world, has announced a collaboration with digital prime brokerage GCEX.
Animoca Brands’ subsidiary, The Sandbox, has joined forces with GCEX to create an educational and customer engagement platform in DubaiVerse, a space in The Sandbox that will host some of Dubai’s major brands and partners.
The partnership will give GCEX its own LAND in The Sandbox to build and launch engaging experiences for gamers and GCEX’s customers, which include brokers, hedge funds, family offices, and professional traders.
They are teaming up to provide gamers and businesses with an exciting way to explore a digital metaverse. They’ll be teaching people about decentralized finance (DeFi) and GCEX’s digital prime brokerage services for professional customers. The partnership is creating a fun game to bring the story of money to live in a magical setting. Digital prime brokerage’s clients will have access to special content and educational materials.
Founder and CEO of GCEX, Lars Holst, said:
This partnership enables GCEX to enter the Web3 space with a gaming experience and engagement platform as part of the DubaiVerse ecosystem. As a financial institution, acquiring LAND to secure and store the assets that will be part of the GCEX experience puts us at the forefront of this innovative new world
COO and Co-Founder of The Sandbox, Sebastien Borget, said:
Every day, The Sandbox grows in stature as a global cultural hub that connects diverse communities, and we look forward to having GCEX serve as a financial ambassador for the DubaiVerse hub. Decentralized finance is central to the Creator Economy we’re promoting, and engagement with the financial community will strengthen and promote understanding of true digital ownership
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