BUX, a European neobroker, announced that its investment app is getting a rebrand and will now be known as just BUX.
The BUX team has rebranded to boost its main application. This was shared in a public announcement.
CEO at BUX, Yorick Naeff, said:
Dropping the Zero in the BUX Zero name signifies our commitment to this flagship application and shows that we are more than just a price leader. We are incrementally increasing access to financial markets and the ease-of-use of our app through automated investing, interest on uninvested cash, and access to numerous asset classes.
BUX recently changed its derivatives trading platform’s name from BUX X to Stryk.
The company, which has over a million users, now offers investments including:
- Fractional shares, ETFs, ETCs, and cryptocurrencies through its mobile app.
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